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Ankush Gupta

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Ankush Gupta is the founder of FameNinja, an online reputation management company working across search-result remediation, adverse-content review and review integrity. He advises businesses on the distinction between content that may be legitimately removed, content that can only be addressed through other reputation-management approaches, and the implications of that distinction for digital due diligence ahead of a transaction.


Ankush Gupta
The Discount Nobody Books: Why Digital Reputation Is Priced Into a Business Before It Goes to Market

Digital reputation can shape a buyer’s assessment before formal due diligence begins Evidence links online reviews to revenue, but not to a measured transaction valuation discount Sellers must distinguish removable or correctable content from material that can only be contextualised or repositioned

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