Asset Match
UK platform creating structured secondary liquidity in unquoted shares through periodic auctions and regulated PISCES trading events.
assetmatch.comAsset Match operates an online market for shares in private and unquoted companies. Its established model uses periodic auctions with a visible order book and a non-discretionary single clearing price.
In April 2026 the company announced FCA approval to operate a trading venue within the UK Private Intermittent Securities and Capital Exchange System, or PISCES, regulatory sandbox.
Principal activities
Scheduled liquidity events using an order book and single clearing price.
Regulated intermittent trading events for participating private companies.
Onboarding, shareholder communications and transaction administration.
- Typical participants: Private companies, Shareholders, Eligible investors, Employee share plans, Corporate advisers, Brokers.
- Transaction context: Liquidity before a public exit, portfolio rebalancing, employee equity, private-company investment access, fund-interest transfers or structured capital solutions.
Asset Match operates in markets where securities are privately held, transfer restrictions may apply and price discovery is less standardized than in public markets. Its published capabilities emphasize periodic auctions and pisces trading events. View the firm’s website ↗
Client and transaction coverage
- Private companies
- Shareholders
- Eligible investors
- Employee share plans
- Corporate advisers
- Brokers
- Periodic auctions
- PISCES events
- Employee liquidity
- Shareholder sales
- Private-company share trades
- Bookbuilds
The availability and structure of any transaction depend on the security, shareholder rights, issuer consent, investor eligibility, jurisdiction, regulated entity and market conditions. Private securities are generally illiquid and may involve substantial risk.
Market position
Asset Match is positioned as a regulated private-company share auction platform. Its market role reflects the combination of periodic auctions and pisces trading events, participant access, transaction workflow and the regulatory framework applicable to its services.
Distinctive focus: A long-running auction model now combined with authorization to operate in the UK PISCES sandbox.
Competitive context
Asset Match competes with digital marketplaces, broker-dealers, fund-secondary advisers, investment platforms and private-market data providers. The relevant peer set changes according to asset type, investor eligibility, ticket size, geography, issuer involvement and whether the service is advisory-led, broker-led or self-directed.
Comparable firms are selected according to overlap in business model, participant segment, asset coverage, geographic activity and transaction profile. Inclusion does not imply an exhaustive competitor set or an equivalence in scale, ranking or market position.
Leadership
| Person | Current position | Institutional background |
|---|---|---|
| Iain Baillie | Founder and Executive Chair | Company leadership and market development |
| Michael Barker | Chief Operating Officer | Operations and PISCES implementation |
| Ben Weaver | Business Development Director | Company and market participation |
Leadership information reflects the roles presented in the public sources reviewed on 20 August 2026. View the current team ↗
Corporate and regulatory information
Asset Match Limited states that it is authorised and regulated by the Financial Conduct Authority. It was approved in 2026 to operate a trading venue within the PISCES regulatory sandbox.
View registered-entity details
| Registered entity | Asset Match Limited |
| Regulator | Financial Conduct Authority |
| Status | Authorised and regulated; approved PISCES operator |
| Registration identifier | N/A |
| Primary jurisdiction | United Kingdom |
Principal offices
- London
Rankings and recognition
Ranking inclusion is editorially determined. The existence or maintenance of a Wiki profile does not influence ranking eligibility, tier or position.
Related institutions and subjects
Sources and data transparency
The following sources were accessed on 20 August 2026:
- Asset Match — platform and auction model.
- PISCES approval — regulatory status and leadership.
- Legal and regulatory — entity disclosures.
- Advisory Ranking — Top 20 Secondaries & Liquidity Solutions Advisory 2026 inclusion and tier classification.
