Augment
Technology-enabled private-markets platform offering marketplace access, pricing data and end-to-end transaction support for qualified investors and sellers.
augment.marketAugment Markets operates a private-markets technology platform focused on access to venture-backed and pre-IPO companies. Its marketplace is designed for institutional and accredited investors and for eligible holders seeking liquidity.
The group combines software and data services with affiliated brokerage and investment-advisory entities. Public disclosures distinguish the technology company from the regulated entities that provide securities and advisory services.
Principal activities
Transaction discovery and execution support for eligible buyers and sellers.
Private-company pricing data, market information and educational resources.
Regulated services through affiliated entities where applicable.
- Typical participants: Accredited investors, Institutional investors, Private-company shareholders, Wealth advisers, Family offices, Private-market participants.
- Transaction context: Liquidity before a public exit, portfolio rebalancing, employee equity, private-company investment access, fund-interest transfers or structured capital solutions.
Augment operates in markets where securities are privately held, transfer restrictions may apply and price discovery is less standardized than in public markets. Its published capabilities emphasize pre-ipo access, data and transaction execution. View the firm’s website ↗
Client and transaction coverage
- Accredited investors
- Institutional investors
- Private-company shareholders
- Wealth advisers
- Family offices
- Private-market participants
- Pre-IPO secondaries
- Direct share sales
- Special-purpose vehicles
- Marketplace transactions
- Private-company access
- Cash-management workflows
The availability and structure of any transaction depend on the security, shareholder rights, issuer consent, investor eligibility, jurisdiction, regulated entity and market conditions. Private securities are generally illiquid and may involve substantial risk.
Market position
Augment is positioned as a private-markets marketplace and financial-services platform. Its market role reflects the combination of pre-ipo access, data and transaction execution, participant access, transaction workflow and the regulatory framework applicable to its services.
Distinctive focus: Integrates a consumer-oriented interface with affiliated broker-dealer and registered-investment-adviser services.
Competitive context
Augment competes with digital marketplaces, broker-dealers, fund-secondary advisers, investment platforms and private-market data providers. The relevant peer set changes according to asset type, investor eligibility, ticket size, geography, issuer involvement and whether the service is advisory-led, broker-led or self-directed.
Comparable firms are selected according to overlap in business model, participant segment, asset coverage, geographic activity and transaction profile. Inclusion does not imply an exhaustive competitor set or an equivalence in scale, ranking or market position.
Leadership
| Person | Current position | Institutional background |
|---|---|---|
| Noel Moldvai | Co-Founder and Chief Executive Officer | Product and company strategy |
| Adam Crawley | Co-Founder and President | Private-market trading and commercial leadership |
| Cyrill Wiget | Managing Director; CEO of Augment Capital and Augment Advisors | Regulated brokerage and advisory businesses |
Leadership information reflects the roles presented in the public sources reviewed on 20 August 2026. View the current team ↗
Corporate and regulatory information
Augment Markets, Inc. is a technology company. Brokerage services are offered through Augment Capital, LLC, a FINRA and SIPC member; investment-advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser.
View registered-entity details
| Technology company | Augment Markets, Inc. |
| Broker-dealer | Augment Capital, LLC |
| Broker-dealer status | FINRA / SIPC member |
| Investment adviser | Augment Advisors, LLC |
| Primary jurisdiction | United States |
Principal offices
- Austin, Texas
Rankings and recognition
Ranking inclusion is editorially determined. The existence or maintenance of a Wiki profile does not influence ranking eligibility, tier or position.
Related institutions and subjects
Sources and data transparency
The following sources were accessed on 20 August 2026:
- Augment — platform and product information.
- Leadership team — founders and current executives.
- Disclosures — regulated entities and risk disclosures.
- Advisory Ranking — Top 20 Secondaries & Liquidity Solutions Advisory 2026 inclusion and tier classification.
